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This is the new Samsung smartphone strategy

September 10, 2018


The Samsung smartphone strategy we have been seeing and knowing for the past years is going to dramatically chance. The Korean phone maker was constantly pushing the envelope with the spring Galaxy S flagship. The autumn Note line-up took things further, while in-between decides followed the trend set by these high-end devices. The new Samsung smartphone strategy is, however, going to be different.

According to a CNBC report, the chaebol is about to focus more on mid-ranger phones. Company CEO DJ Koh revealed that the Galaxy A series of smartphones is going to be the main beneficiary of this new approach, as the global market is slowing down.

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