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Tim Cook: We didn’t think about upgrade rates when rolling out the iPhone battery replacement program

February 2, 2018


During Apple’s earnings conference call yesterday, Tim Cook fielded a question about the controversy resulting from Apple’s admission that it throttles performance on older iPhones with degraded batteries. Specifically, Cook was asked if the company was anticipating a slow down in iPhone upgrades now that owners of older models can get an out-of-warranty battery replacement for just $29. Hardly a new point of speculation, one analyst earlier this month suggested that Apple’s new battery replacement program could theoretically cost Apple millions in new sales.

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