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Why Microsoft bought LinkedIn for $26 billion, in one word: Cortana

June 14, 2016

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Right now, Cortana provides some basic information about your calendar, suggesting, for example, what time you’ll need to leave to ensure you arrive at your next meeting on time. In Microsoft’s digital future, Cortana will be able to sum up what you need to know both about your business relationship, and what information you can use to cement a more personal connection, too.

It sounds smarmy, but a good salesperson will tell you that an emotional connection helps seal the deal.

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