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IMAGE: JAAP ARRIENS/NURPHOTO VIA GETTY IMAGES

YouTube to double pre-roll ads, so there’s less interruption later

November 22, 2018

Via: Mashable
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It’s a familiar bugbear.

There you are, watching a nice, long YouTube video, when an ad — usually with a stock soundtrack of a jangly ukulele and a glockenspiel — annoyingly rams itself somewhere midway.

YouTube has a TV-inspired solution to the issue, announcing it will trial running two skippable pre-roll ads together, as per a blog post published Wednesday.

That means it’s less likely that ads will pop up in the middle of a video, with YouTube estimating users will experience up to 40 percent fewer interruptions by ads in a session.

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