image: cheesecakelabs

Android loyalty rates hit all-time high in the US, ‘slightly’ exceeding iOS customer retention

March 9, 2018

While Apple handily beats every other smartphone, tablet, laptop and presumably smartwatch manufacturer out there in terms of customer loyalty, things change when you pit Cupertino’s popular mobile operating system against the even wider-spread Android platform.

According to Consumer Intelligence Research Partners (CIRP), Android loyalty “slightly” exceeds iOS in the US, and it’s been this way for a good few years now. Keep in mind that iPhones are particularly successful stateside, and yet, once you go Android, you apparently never switch to the other side.

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