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Apple’s new privacy and security features in iOS 13 and macOS will be a tough act to follow

June 4, 2019

For years, Apple has been insisting on offering its customers strong privacy and security across its products and services. Apple has long supported end-to-end encryption, and often reminded its audiences, as well as its rivals that it doesn’t sell any user data. In recent months, Facebook and Google have both shown their willingness to improve user privacy, but both companies went after Apple to point out that privacy doesn’t have to be reserved to those people who pay more money for expensive Apple devices. Both companies, however, will not stop collecting user data for ads, which is how they’re making money.

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