Google has been known to take both hardware and software risks other mobile tech companies can’t really afford, trying different things, starting different programs and initiatives, constantly rebranding products and refocusing efforts in an attempt to meet existing customer needs, as well as anticipate new trends, requirements, and preferences.
This often leads to confusion and market overcrowding, like in the case of the search giant’s plethora of messaging apps or the Android One and Android Go platforms, which may sound similar but are in fact quintessentially divergent.