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How Apple’s consumer software miscues hinder it in the enterprise

February 19, 2016

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Apple is, at its core, a consumer electronics company that makes two-thirds of its revenue from iPhone sales. However, as the technology world shifts from a hardware-driven model to one in which software, services and data deliver more value and innovation to both consumers and business customers, Apple could find itself on the outside looking in.

For the better part of a year, the company has dealt with the perception that its online services and apps are in decline. Frustrations with iCloud, Apple’s online storage vault, and its many confusing cloud backup and sync options are cited by some as evidence of the company’s gradual descent into mediocrity.

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