Consumer Intelligence Research Partners says its data suggests that around 20% of US iPhone buyers in Q3 opted to buy one of the three iPhone 11 models despite availability being limited to the final week in the quarter.
The market intelligence firm says more budget-conscious consumers had two different approaches to balancing features against price…
First, and most obviously, to buy the base-model iPhone 11 rather than one of the more expensive iPhone 11 Pro or iPhone 11 Pro Max. Its data suggests that sales of the latest models were split approximately:
