JustJust over a year ago, LG announced that it was leaving the smartphone business. It wasn’t an entirely surprising move since the company’s mobile division had been posting huge losses for years. All the same, it left a significant void in the US smartphone market, especially in the prepaid device space where LG had a strong presence.
This new vacancy presented an intriguing opportunity for another Android device maker to fill the void — maybe OnePlus, which had recently started bringing budget phones to the US. Or maybe another Chinese brand like Xiaomi could finally get a foothold in the US.