Unnamed industry sources cited by DigiTimes suggest that China’s OPPO and Xiaomi are facing competition from their own sub-brands. The phone manufacturers, in an attempt to grab market share and sell more phones have launched sub-brands in order to sell smartphones with competitive specifications at a lower price point under their new brands.
OPPO’s Realme recently announced the Realme X (image above), with notable specs at crazy low price points starting at $220. Xiaomi’s Redmi will soon unveil the Redmi K20 to compete with the Realme X, and, at the same time, indirectly, with Xiaomi phones.
