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Apple is reportedly reacting to slow iPhone X sales with a big production cut

January 29, 2018


After initial iPhone X shipments of 29 million units in the year-end holiday season, described by one market research firm as “slightly below expectations”, it’s getting clearer and clearer that the worst is yet to come for Apple’s first-ever OLED handset.

KGI’s Ming-Chi Kuo substantially revised down his Q1 2018 forecast for “all-screen” iPhone X sales a couple of weeks back, and today Nikkei Asian Review is following suit, based on word around the (supply chain) water cooler.

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