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Apple just had a tremendous quarter in the Google-dominated US smart speaker market

July 29, 2021


After more than three long years of underwhelming sales, the inevitable finally happened for Apple’s rookie smart speaker effort a few months back. Of course, the Cupertino-based tech giant didn’t completely abandon the thriving Amazon-dominated market, choosing to focus entirely on the much more competitive HomePod mini after officially discontinuing the unpopular OG HomePod.

It turns out that was the right move for the insanely successful company, at least according to the first quarterly report released by Omdia on the heels of the full-sized HomePod’s predictable death.

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