The greatest Apple product comeback story of the past few years has, without a doubt, been the Apple Watch. Launched with great fanfare four years ago, the initial version tried to do way too much with way too little, and it had confusing software to boot. Worst of all, it was unclear what the original Apple Watch was even for. No single thing stood out.
Then Apple did what Apple often does: iterated, refined, and fixed. But as much as there were software and hardware improvements to the Series 2 and Series 3, the most important refinements were to the Apple Watch’s purpose. It gained clarity. It was for fitness and notifications. Eventually, when it was ready, Apple added better connectivity.