image: Stephen T. Shankland/CNET

Apple’s ‘field trip’ event aims iPad at Chromebook territory

March 23, 2018


Five years ago, Apple appeared to own the education market.

Its iPad was selling like crazy, and Apple partnered with major publishers to digitize their textbooks. Many schools bought the tablet — most notably, Apple won a $1.3 billion deal with the Los Angeles Unified School District to provide nearly 700,000 iPads bundled with Pearson curriculum for every student and teacher in LA.

At the time, Apple touted the partnership with the nation’s second largest school district as a “massive rollout” and a “major initiative.” Phil Schiller, Apple’s head of marketing, noted that “education is in Apple’s DNA.” Delivery of the iPads started in the fall of 2013.

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