Holiday quarters aside, Apple has never been and likely never will be the world’s number one smartphone manufacturer by volume. But is that really a bad thing? The latest market data suggests it isn’t.
The iPhone accounted for 42% of revenue but only 17% of shipments
An extensive report from Counterpoint Research reveals that Apple generated a whopping 42% of all smartphone revenue (estimated to be $113 billion) in Q1 2021, despite accounting for just 16.8% of global shipments.
