According to research firm IDC, the refurbished smartphone market is booming, with sales expected to reach 413 million units by 2026.
$99 billion red balloons
That’s a $99 billion market, so how can Apple take a chunk out of it? (iPhones account for around 82% of the second hand device market, according to CCS Insights and hold value for longer even in that market.)
Apple already does so, to an extent.
The company’s refurbished store is a great place to visit if you’re in the market for a new Apple device. While it is more expensive than other refurbished sales outlets, what you get in exchange is Apple-tested/repaired hardware, a manufacturer’s guarantee, and original packaging.
