Consumer Intelligence Research Partners, also known as CIRP, shared a new market research report this week with data on iPhone sales between late September and early October 2022. The data, which covers the first three weeks of iPhone 14 sales, shows that more customers have been opting for iPhone models with higher storage capacity in the US.
The report is based on a field survey conducted in the US after the end of Apple’s fiscal fourth quarter. In this period, iPhone 14 models accounted for 21% of iPhone sales. The iPhone 14 Plus wasn’t included in the survey because it was launched at a later date. CIRP notes that in the same period last year, iPhone 13 models accounted for 16% of total US sales.
