Apple on Thursday shared results for its fiscal 2023 first quarter, which covers the months of October, November, and December 2022. Despite a 5% decline in revenue compared to the same period last year, the company says it saw a record number of first-time buyers of the Apple Watch in Q1 2023.
Apple Watch continues to attract new buyers
According to Apple CEO Tim Cook during a call with investors, nearly two-thirds of the customers purchasing an Apple Watch during the last quarter were buying one for the first time. This comes after Apple introduced three new Apple Watch models last year: Apple Watch Series 8, Apple Watch Ultra, and the more affordable second-generation Apple Watch SE.
