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Apple Watch subject of two-page spread in Vogue Paris, 12-page ad in the American Vogue

February 27, 2015

Via: itCurated
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Back in October, runway model Liu Wen posed for the cover of Vogue China wearing the Apple Watch. Not surprising really, considering that Apple considers its smartwatch to be as much a fashion statement as it is a piece of technology. Now, Vogue Paris has done a two-page write up on the timepiece, calling it “a small revolution.”

The spread contains pictures of models wearing the device and mentions the importance of the watch at Apple and how the tech titan is eagerly offering it as a fashion accessory. To help sell the Apple Watch in its Apple Stores, the company is adding a display area similar to what you might find in a jewelry store, where interested buyers can look at the more expensive versions of the watch before buying them.

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