OK Google, it’s time to take aim at Alexa. Google has announced that consumers can now preorder its Google Home digital assistant for $129, with a ship date of November 4.
First revealed at Google I/O in May, Google Home will compete with Amazon’s surprisingly popular Echo product line for voice-activated control of the smart home. The price tag is attractive, and it has some features the Echo doesn’t, but Google still has a lot of work to do to catch Amazon.