Virtual reality (VR) headsets are finally hitting the mass market, offering a revolutionary and immersive platform for content developers to reach consumers.
The tech industry has promoted the prospect of VR — a computer-generated simulation of an environment — for the past few decades. But only now, with headsets backed by big names like Sony and Facebook, is VR finally becoming a concrete product with mass market potential. While VR technology is largely associated with the gaming industry, the platform offers a new set of content opportunities in entertainment, advertising, and more.
