Originality is a fairly relative thing in today’s overcrowded and incredibly competitive smartphone industry. For instance, the iPhone X was technically not the world’s first “notched” handset, but one could definitely argue Apple started a trend that almost every single major Android device maker quickly followed.
Meanwhile, a number of OEMs, especially those based in China, tried to find clever ways around cutting out parts of their screens. Samsung approached the “bezelless” problem differently, formally embracing several types of notches before hoping to realize its “New Infinity Display” dream.
