The iPhone 11 launch saw iOS make market share gains in Europe, Australia and Japan, but it suffered a fall in share in its home market of the USA, according to Kantar.
Kantar’s data for Q3 2019 includes only one week’s sales of the new iPhones, but this is enough to move the needles across the markets covered …
iPhone market share made gains in all five of the biggest European markets – France, Germany, Italy, Spain and the UK – with an average increase of two points, from 16.9% to 18.9%.
