iPhone XR Proves Difficult To Sell

January 7, 2019

Via: Pymnts

Demand has been low and sales have been weak for Apple’s iPhone XR.

When it launched in October, Apple had high expectations for the cheapest of its three most recent iPhones. The XR uses an LCD screen instead of an OLED and was designed to offer the iPhone X experience on an LCD device, right down to things like haptic touch and face ID.

But analysts say the XR has not come close to meeting expectations, forcing Apple to slash production of the device. In fact, over the past two months, Apple has cut production for the XR by as much as a third of the nearly 70 million units some suppliers were asked produce between September and February.

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