After a year of leaks and rumors followed by a week of pre-orders, Apple’s new iPhone XS and iPhone XS Max are finally here. Two-thirds of Apple’s 2018 iPhone lineup hits store shelves on Friday, and Apple fans around the world are giddy with anticipation. Millions upon millions of people will take delivery of a new iPhone this weekend. In fact, Apple will sell more next-generation iPhones over the course of a single weekend than most other current smartphone models will sell over the course of their lifespan. Some analysts think iPhone sales might climb as high as they were back in 2014 when Apple released the iPhone 6 and 6 Plus.