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Apple won’t reveal how many iPhones it sells anymore, and here’s why

November 2, 2018


For nearly a decade now, analysts have measured the health of Apple’s business by examining the vibrancy of iPhone sales. And with good reason, the iPhone has for some time been Apple’s biggest revenue driver. Looking back, there have been some quarters in recent memory where the iPhone by itself was responsible for upwards of 70% of Apple’s quarterly revenue.

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