The US smartphone market has declined 17% YoY in Q1 2023 due to inventory correction and weak consumer demand. On the other hand, the iPhone has increased its market share to 53% in Q1 2023 from 49% in Q1 2022, showing that Android owners are switching to Apple.
This information comes from the latest Counterpoint Research analysis. While the iPhone has the biggest market share, Samsung maintained its second position with an unaltered 27% share. Motorola fell from 10% to 8%, TCL from 3% to 2%, Google held at 2%, and others fell from 9% to 8%.