Apple continues to be the smartphone brand US teens choose, well over any other. A recent survey that included 10,000 of them concluded that 87% are using an iPhone.
We should ask ourselves why exactly, and if there’s something Samsung can do, in order to make its flagships similarly desirable to the younger demographic. Could Samsung be missing an opportunity?
The Samsung Galaxy S22 series is just around the corner, likely to be released next month. Will it be attractive enough for the younger crowd?