To say there’s been hype around the Nothing phone (1) would be an understatement.
However, while drip-fed leaks, snappy social media posts and an exclusive launch via StockX have helped play their part in building to a crescendo, the real test for Nothing begins now.
With just a pair of headphones to its name currently, the company is now preparing to break into an extremely competitive mid-range smartphone market.
The Nothing phone (1), then, represents the real beginning of founder Carl Pei’s ambitions with this new brand.
