OnePlus started out as the flagship killer. Phones with top specs that cost a fraction of the price of flagship phones like Samsung’s Galaxy S series. Over time, that fraction started inching closer and closer to 1 as OnePlus phones kept getting pricier.
That wasn’t unjustified, however, OnePlus keeps offering more and pushing the envelope, especially in terms of performance. And it seems the company’s efforts are slowly paying off. While in the States the brand has had official carrier support for a while now, it’s still nowhere near mainstream. The average user is still unfamiliar with it and opts to go with the known Galaxy phone given the choice.
