There was a time when phones weren’t boring. When we got new form factors all the time, but the interesting part of the story is how that led to more experimentation than true innovation. The last 15 years have been kind of wild, but the complete opposite. They all began with the most simplistic phone of them all… the first iPhone. I still find it kind of bold for Apple to have dared to launch it and challenge everything we knew at the time, and get away with it. For me it then continues with the Samsung Galaxy Note, which literally jumpstarted the frenzy for ever larger, ever more-useful devices in our pockets.
