The global smartphone market plummeted 13% in the first quarter to below 300 million units for the first time in six years. Counterpoint Research attributes this to the COVID-19 pandemic, which disrupted the signs of recovery seen in late 2019 and severely affected demand in China.
Samsung suffered heavily at the beginning of 2020
Samsung continued to lead the global smartphone market eight years after inheriting the coveted number one title from Nokia. Between January and March 2020, the South Korean giant shipped 51 million devices and accounted for 20% of the market.