Samsung is hinting hard that its first foldable phone, rumored to be called the Galaxy F, will make an appearance this Wednesday at the company’s annual developer conference in San Francisco. But this isn’t a traditional announcement like Samsung’s big Galaxy S9 and Note 9 unveilings. Instead, Samsung will pull back the curtain on what it hopes will be the next big thing in Phoneland.
For Samsung, the sneak peek comes at a time when the mobile world thirsts for innovation. Apple and Samsung sales are slowing down, and the global handset market is said to be “in recession.”