Apple’s newest iPhone 13 series is very impressive, even if the phones aren’t all that different from last year’s iPhone 12 or even the iPhone 11.
Usually after we see a major leap in technology, it’s followed by gradual small improvements year on year, until another major leap is possible (or seen as worthwhile by companies).
So before Apple is ready to introduce its Apple AR Glasses, or a foldable iPhone, or whatever else the trillion dollar company sees as the future of mobile technology, it’s banking on safe, small upgrades over an already excellent iPhone formula.