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image: Hollis Johnson/Business Insider

The iPhone XS Max is an absolutely gorgeous phone, but it proves that bigger isn’t always better (AAPL)

November 13, 2018

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There is a moment when you’re holding the gold iPhone XS Max in your hands where you’ll start doing the mental math.

“How much is $1,100, anyway?” you’ll ask yourself.

“If I just financed it, it’s not that much money per month,” you’ll think.

You’ll start to imagine your life with the phone, mentally calculating whether it will fit in your pocket or purse (it probably won’t) and whether you actually need a screen that big (you probably don’t).

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