Xiaomi, the underdog of mid-range smartphones, has pulled the arguably ultimate stunt to promote the April launch of the Xiaomi Mi 11 Ultra. Being the first phone from the brand to sport an IP rating (along with the Mi 11 Pro), Xiaomi decided that it deserved a fitting unveiling.
They released a short video showing an unboxing of the flagship phone that’s anything but typical: the whole thing is filmed underwater.
