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Augmented Reality Gets Boost From Success of ‘Pokémon Go’

July 14, 2016

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The sudden success of “Pokémon Go” is introducing consumers to augmented reality, a technology that blends the digital and physical worlds where many in Silicon Valley are placing big bets.

Augmented reality displays digital images on a view of the real world, such as Pokémon characters on a city sidewalk.  “Pokémon Go” shows the digital characters on a smartphone screen, overlaid on the phone’s view of its surroundings.

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