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Advertisers Only Need Four Apps To Identify You

February 24, 2016

Just a handful of apps installed on your phone can reveal much more about you than you may realize.

A study from the French Institute for Research in Computer Science and Automation found the majority of mobile phone users can be re-identified in a dataset by as few as four of the apps they had installed on their smartphones, raising privacy concerns as platforms increasingly share app data with advertisers.

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