Our team conducted the PSFK Advertising Survey 2016 of over 150 professionals from brands, agencies, media outlets and more. Spanning 14 countries including the United States, UK, Netherlands, Singapore, South Africa and Brazil, the survey provides a snapshot of how advertising professionals view the future of their industry.
From print to online and social executions, advertisers have long relied on the notion of a captive audience. People are forced to view billboards, pre-roll ads and sponsored Facebook content whether they want to or not. This has led to a seemingly paradoxical rise in both online spending from brands, as well as ad blocking from consumers who are fed up with being inundated.
