Last month, Google showcased a feature called “app streaming” that allows users to access apps without having to download and install them on their device. The company has now announced that it is using the said technology in its ads. You can now try out a game you see in an ad without going through the hassle of downloading and installing them.
The company on Thursday announced two new ad formats – called Trial Run Ads and Interactive Interstitial Ads – both aimed at making it easier for publishers to promote their apps. The former will allow Android device users to test out an app for up to a minute without actually downloading it.
