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The growing importance of the network in the digital-first economy

October 28, 2016

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What happens when you have great experiences with a brand? For most people it captivates them, changes their thinking and resets their expectations.

I had the opportunity to work at Walt Disney World in the central reservations department, taking phone calls from families, travel agents and special events coordinators who all wanted to share in the trademarked Disney magic. At my core I was a salesperson, leveraging a well-structured process to guide “guests” to the highest-revenue resort rooms.

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