Reports that Apple will increase its use of Google’s Cloud Platform while simultaneously building up its own data centers and decreasing its spend on Amazon Web Service’s cloud could amount to somewhat of a coup in the cloud wars.
Since bringing on former VMware co-founder Diane Greene to head up the company’s cloud operations, Google has been attempting to attract big-name enterprise customers to its cloud. In recent weeks Spotify announced that it would be migrating some workloads to Google’s cloud too (although it is still using AWS). Google also recently announced Sports Authority as a new customer.
