Pinterest puts out a new version of its iOS and Android mobile app every three weeks, like clockwork.
For companies used to doing “ship when it’s done” software development cycles, or thinking in terms of quarterly or annual projects, putting new code in front of tens of millions of customers every three weeks might sound daunting, even impossible.
Why did Pinterest choose a three-week cycle? “Because I got pushback when I tried for two? That’s the honest answer,” said Mike Beltzner, mobile product lead for Pinterest, in an interview with InformationWeek.
