Instagram on Monday announced that it is officially discontinuing its mobile app dedicated to the IGTV video platform – which was rebranded to Instagram Video last year. As a result of the shutdown, the IGTV app will soon be removed from the App Store and Google Play.
The announcement was made on the Instagram Blog for Creators (via TechCrunch). According to the company, the decision comes as Instagram moves to simplify the video experience for its users and push short videos known as Reels.
