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Apple beefs up enterprise identity, device management

June 19, 2023

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Last week at WWDC, Apple introduced new capabilities related to Managed Apple IDs and to user identity overall.

Managed Apple IDs have been around for some time. They handle many of the same tasks as personal Apple IDs, but are owned by an organization rather than the end user and are typically created alongside a user’s enterprise identity through federated authentication with a company’s identity provider.

Managed IDs allow a user to activate and use an Apple device — whether company owned or personal BYOD— and create a business profile on employee devices. Additionally, they provide Apple services including some core iCloud functionality such as backing up the work-related content on the device and syncing app data from Mail, Calendar, Contacts, and Notes.

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