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Change as opportunity: How Apple gains from rebooting its supply-chain strategy

December 11, 2023

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During the Covid crisis, Apple learned that putting the majority of its production in one nation weakened its supply chain. Since then, it has been working to fix that problem by encouraging partners to open up in new nations.

That’s a sensible response to supply-chain weakness, and while the Apple in India story is now well-known, the company is also putting resources into Vietnam, building out its iPad and Mac production lines in the nation.

Apple isn’t alone. Local reports tell us Nvidia CEO Jensen Huang also intends to open for business in Vietnam. And the presence of both Apple and Nvidia in Vietnam will likely encourage other consumer electronics firms to get more involved.

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