Yahoo-owned Flurry Analytics published an interesting report outlining the impact of mobile technology on viewers tuning in to the Olympic games. Apparently, as TV consumption (as measured by NBC) declined by 18% compared to the London olympics in 2012, mobile device sessions saw a 24x increase in Brazil, with mobile app usage growing by 8 million sessions a day on average during the games.
What’s more, mobile sessions grew substantially in key countries, as well as globally for the duration of the games. While global growth saw a 42% increase overall, the United States saw a 14% increase, while Canada led the pack with a whopping 156%.
