Since Steve Jobs unveiled the first iPhone in 2007, the rise of mobile technology and applications has resulted in the market becoming more mainstream and more saturated. Recently, discussions within this space have focused on whether the “death” of the mobile app is inevitable.
Those involved in this discussion point to user fatigue, the decline in app downloads and the oversaturation of the mobile app space as markers of the industry’s doom. However, mobile apps are not poised on the edge of the grave, but rather on the edge of a transformation.
