Verizon Communications’ Oath Inc. subsidiary has signed a deal to place four of its most popular apps on millions of Samsung devices across the United States.
Through the new deal, Oath’s Newsroom app, Yahoo Sports, Yahoo Finance and Go90 mobile video apps will be pre-populated on all of Samsung’s Galaxy S9 and S9+ devices. The plan is for the partnership to eventually extend outside the country.
It’s part of an effort to get Oath’s content and partners’ ads in front of the growing number of people watching shows on mobile devices, Oath’s chief executive officer, Tim Armstrong, told Reuters.
